PARCELLE Jewelry books a week of Isetan Shinjuku's ground floor for a one-of-a-kind ring collection
PARCELLE Jewelry, a young Tokyo fine-jewellery house, has won a week of Isetan Shinjuku's ground-floor promotion space for a one-of-a-kind pavé diamond ring line, a small but telling read on which independent Japanese jewellers are landing the department store's most contested floor real estate.
PARCELLE Jewelry will run a limited shop at Isetan Shinjuku's main building, in the first-floor promotion space known as Promotion Space 2, from 30 September to 6 October, the brand's operator, PARCELLE Corporation, said on 23 September.