Odakyu Shinjuku moves its gift salon down, adds a lifestyle-goods zone
Odakyu's Shinjuku flagship is relocating its seventh-floor gift salon down to the second floor and building a new lifestyle-goods zone around it, betting that the floor's regular fashion-accessories shoppers will buy for others, and for themselves, on the way past.
Odakyu Department Store will reopen a renewed section of the second floor at its Shinjuku flagship on 2 September, relocating the gift salon and self-curated concept shop "Gift Gallery nanafuro" down from the seventh floor and building a new lifestyle-goods zone around them, the company said in a release dated 24 August.