Nike's Greater China revenue fell 26% in fiscal Q1 2027 while the Asia-Pacific region that includes Japan held roughly flat
Nike's first results under its new "Pace" restructuring show a sharp split between its two Asian regions — Greater China down 26% on a currency-neutral basis, the Asia Pacific & Latin America segment that contains Japan essentially flat — a divergence every Japanese retailer carrying Nike, and Nike's own Harajuku and Ginza stores, now has to read.
Nike reported fiscal 2027 first-quarter revenue of $11.2 billion for the quarter ended August 31, down 4% from a year earlier on a reported basis and down 5% on a currency-neutral basis, the company said on October 1. The Nike Brand itself brought in $11.0 billion, also down 4%, which Nike attributed to declines in Greater China and EMEA that were only partly offset by growth in North America.