Mitsubishi Estate Simon links Sendai Izumi Premium Outlets to Onagawa's tsunami-recovery tourist trail
Mitsubishi Estate Simon is running its first coupon-and-raffle tie-up between Sendai Izumi Premium Outlets and Michi-no-Eki Onagawa, timed to the tsunami-hit town's 100th anniversary, turning the outlet's own shopper traffic into a funnel toward the Sanriku coast reconstruction trail.
Mitsubishi Estate Simon Co., Ltd., which operates Sendai Izumi Premium Outlets, said it is running its first tie-up campaign with Michi-no-Eki Onagawa, the roadside rest stop in the tsunami-hit town of Onagawa, Miyagi Prefecture, from October 17, 2026 to January 31, 2027.