MatsukiyoCocokara's nake Brand Adds a Stick Shadow, Signalling Continued Ambition in Own-Brand Cosmetics
A new eye product from the drugstore group's co-developed beauty label tests whether 'skin-first' positioning can hold up beyond complexion categories.
MatsukiyoCocokara & Company is extending its co-developed private-label cosmetics line nake into eye makeup with a stick shadow product set to go on sale on 1 September 2026. The item will be stocked across Matsumotokiyoshi Group and Cocokara Fine Group outlets nationwide — with some store exceptions — as well as on the company's own online store, according to the company. The move is worth tracking because it tests whether a positioning built around complexion and 'skin-toning' cosmetics can translate credibly into a colour category that has historically rewarded specialist brands.