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Aeon Retail brings dress-rental brand LULUTI to Osaka's HEP FIVE, its first flagship in the city

Aeon Retail's rental-fashion arm LULUTI opens its first Osaka-city flagship at HEP FIVE on September 17, putting rent-rather-than-own fashion in front of one of Umeda's busiest young-fashion crowds.

Illustration of a rental-fashion corner on a multi-level Osaka mall floor, dresses on a rack beside a self-serve sample counter, a shopper silhouette nearby, calm near-monochrome style.
Illustration by floortok.com

Aeon Retail said it will open a store for its dress-rental format LULUTI at HEP FIVE in Osaka's Umeda district on September 17, the company's first flagship within Osaka city and its fourth LULUTI location in Osaka Prefecture.