La pilates carves a men-only studio brand out of its 110-store network, starting in Ebisu
La pilates, which runs more than 110 pilates studios nationwide, has broken off a dedicated men-only brand for the first time, opening OTOKO NO PILATES in Ebisu at a steep opening discount to test whether men's wellness spending extends to the studio floor.
La pilates, a pilates chain with more than 110 locations nationwide, opened its first men-only studio, OTOKO NO PILATES, in Ebisu on 25 September, the company said.