Keroro Gunso × Sanrio Pop-Up Lands at Kyoto Station's West Gate Retail Corridor
JR West's retail arm brings a character-collaboration pop-up to its Kyoto Station west-exit shop, timed to Silver Week foot traffic.

JR West Fashion Goods, the merchandise subsidiary of JR West, has confirmed a limited-run pop-up at its Ekimaru à la Mode outlet inside Kyoto Station's west exit, running from 11 to 23 September 2026, according to the company. The timing is deliberate: the run overlaps with Japan's Silver Week cluster of public holidays, one of the year's more reliable surges in domestic tourist and leisure spend.