Kyoto's Kawaramachi OPA reopens under a renewed 'NEOPA' concept
A 28-year-old fashion building at Kyoto's busiest crossing reopens with 17 renewed stores, betting a cosmetics try-before-you-buy format and a dedicated record shop draw younger shoppers back to the station front.
Kawaramachi OPA, the fashion building at Kyoto's Shijo-Kawaramachi crossing, reopens on 19 September under a renewed concept called NEOPA, its operator OPA Co. said. The building, which opened in 1998, has refreshed 17 stores in the renewal, 11 of them entirely new to the site and six relocated within it.