Kansai Airports retires its loyalty card for a membership that rewards shopping like it rewards flying
Kansai Airports is retiring its KIX-ITM loyalty card for "Soraca," a programme that earns points from an airport purchase the same way it earns them from a boarding pass — a first-hand read on how one of Japan's three-airport travel-retail operators is trying to lift spend per passenger.
Kansai Airports will retire the KIX-ITM Card, its long-running airport loyalty programme, and replace it with a new membership called Soraca from 15 December, the company said — a scheme that earns points for shopping at the airport's stores as well as for flying.