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JR East turns Takanawa Gateway City into a one-day swim-and-run festival

JR East is staging its first swim-and-run festival at Takanawa Gateway City this October, an event built to draw footfall through a Tokyo transit development whose retail floors are still filling in.

Editorial illustration of a swimmer and a runner cutting through a still-emerging transit-district plaza, cranes and glass towers in the background, in warm near-monochrome.
Illustration by floortok.com

East Japan Railway Company (JR East) will hold its first swim-and-run festival at Takanawa Gateway City this autumn, according to the company's own newsroom, an athletic event built to pull footfall into a Tokyo transit-oriented development whose shops and towers are still filling in.