JOSEPH launches its new "BEAN" bag signature at a Hankyu Umeda pop-up
JOSEPH Japan is using a one-week Hankyu Umeda pop-up to showcase creative director Mario Arena's new "BEAN" bag motif, putting a department-store floor to work as a stage for the brand's new signature shape.
JOSEPH Japan Co., Ltd., the brand's Japan operating company, is giving its new "BEAN" bag motif a one-week launch pop-up on the first floor of Hankyu Umeda Main Store, running Wednesday 14 October to Tuesday 20 October, the company said in a release.