HERALBONY unveils a new brand symbol and widens its apparel line across a four-city pop-up run
HERALBONY, the Japanese company that licenses artwork by artists with disabilities onto fashion and lifestyle goods, has introduced a new brand symbol and a wider apparel range, taking both from its Tokyo flagship into department-store pop-ups in Fukuoka, Nagoya, Osaka and Tokyo.
HERALBONY, the Japanese creative company built around royalty-paying licences for artists with disabilities, has introduced a new brand symbol, '♡♡♡' (Triple Heart), and expanded its apparel line, the company said in a release. The symbol is built on a concept HERALBONY calls 'Heartdemic' — a heartbeat and a kindness the company says it wants to spread from person to person.