GOTHIC Yohji Yamamoto stages its first pop-up, and its first eyewear, at Isetan Shinjuku
GOTHIC Yohji Yamamoto's first pop-up doubles as its first eyewear launch, at Isetan Shinjuku Men's — and a price range running from a ¥26,400 T-shirt to million-yen gold pendants that reads closer to fine jewellery than to merchandise.
GOTHIC Yohji Yamamoto, the jewellery-led accessories line under the Yohji Yamamoto house, is holding its first-ever pop-up store — and using it to launch its first eyewear — at Isetan Shinjuku, according to Yohji Yamamoto Inc.