Goldwin tags upcycled ski-team gear with a digital product passport in a Tokyo pop-up
Goldwin is testing a QR-based digital product passport on seven upcycled pieces made from retired ski-team uniforms at a small Tokyo pop-up, a low-risk pilot of the traceability format European regulators are steering apparel makers toward before it becomes a compliance requirement rather than a marketing story.
Goldwin Inc. said it is piloting a repair-and-resale programme called Circular Action, selling upcycled goods made from retired ski-team uniforms with a QR-code digital product passport attached to each piece, at a pop-up in Tokyo from October 15 to 25, according to a release dated September 30.