floortok

Journal

·
News

Ginza Shikawa's ¥10,000 two-loaf bread box marks Seibu Ikebukuro's depachika anniversary

Ginza Shikawa is selling a capped run of 100 ¥10,000 two-loaf bread boxes this month, a splashy anniversary item for Seibu Ikebukuro's renovated basement food hall.

Editorial illustration — An elegant basement gift-and-bakery hall in a Tokyo department store, warm golden light over neatly wrapped bread boxes on display, a shopper silhouette considering a giftwrapped selection.
Illustration by floortok.com

Ginza Shikawa is selling a limited-run, ¥10,000 two-loaf bread box for the whole of September, according to a release the bakery posted September 1 on PR TIMES. Named "Shigoku" — a word the company renders roughly as "ultimate" — the set pairs a chestnut loaf made with Kumamoto-grown yamae chestnuts, which the release notes have a history of being presented to the Imperial Household, with a hand-woven loaf enriched with fermented butter.