Giken Trustem and unerry combine foot-traffic and behavioural data for Japan's malls
A Kyoto sensor maker and a Tokyo location-data firm have combined their tools into a single service, PASSER-MARKETING, aimed squarely at the back-office decisions — leasing, tenant support, renovation timing — that shape which floors and tenants a Japanese shopping centre keeps.
Giken Trustem, the Kyoto-based maker of the PASSER people-counting system, and unerry, the Tokyo location-data firm behind the Beacon Bank platform, began offering a joint service called PASSER-MARKETING on 15 September, the companies said. It combines Giken Trustem's counting hardware, installed in more than ten million units across Japan according to the company, with unerry's GPS and beacon-based behavioural data drawn from roughly 150 smartphone apps.