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Estée Lauder returns to growth in FY2026 as Japan gains value share in fragrance and makeup

The Estée Lauder Companies returned to sales growth in fiscal 2026, with organic net sales up 3% for the year on a rebound led by fragrance, even as makeup stayed flat globally — and Japan bucked that pattern, posting value-share gains in both categories as Korea and Hong Kong travel retail also rebounded and mainland China duty-free cooled.

Illustration of a department-store beauty hall counter seen along a long curved aisle of glass shelving lined with perfume bottles and compacts, a silhouetted figure browsing.
Illustration by floortok.com

The Estée Lauder Companies returned to sales growth in fiscal 2026, the year ended 30 June, the group said in results published 19 August: net sales rose 5% to $15.049bn on a reported basis, with organic net sales up 3% for the year and up 5% in the fourth quarter alone.