Daiso's Mushijingi Trading-Card Franchise Reaches Its Eighth Instalment
Daiso Industries will release the eighth booster pack in its in-house trading-card game from mid-September 2026, extending a franchise that has become a quiet proof-of-concept for value retail's ability to sustain original intellectual property.
For luxury and premium retail observers, the detail worth noting is not the product category itself but the cadence. Daiso Industries, headquartered in Higashi-Hiroshima, Hiroshima Prefecture, has now reached an eighth consecutive booster expansion for Mushijingi — an original trading-card game conceived and owned entirely by the 100-yen-store operator. That degree of serialisation is unusual for a retailer whose core proposition is disposable convenience goods.