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Daimaru Umeda's autumn food fair leans on a contest-winning melon bread and this spring's new tenants

Daimaru Umeda's monthlong autumn food fair is built around a contest-winning melon bread — and, pointedly, the two tenants it opened on the same basement floor only this spring, a faster vote of confidence than most new shops get.

Illustration of a department-store basement food hall: golden melon bread and chestnut pastries stacked on a counter, a silhouette shopper with a basket, warm overhead lighting and a glimpse of a coffee counter behind.
Illustration by floortok.com

Daimaru Matsuzakaya Department Stores said its Daimaru Umeda store is running a month-long Autumn Harvest Festival on its basement food floor from October 1 to 31, built around seasonal chestnut and sweet-potato sweets and a contest-winning melon bread, according to a release dated October 5.