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CCC joins the opening of Sumu Asakusa South, its first purpose-built book-curated hotel

Culture Convenience Club is joining the opening of Sumu Asakusa South, a 17-room Tokyo apartment hotel curated by TSUTAYA's book and electronics staff and operated by Kasoku — the Sumu format's second property, and the first one CCC has built from the ground up rather than adapted.

Illustration of a cosy hotel room with curated bookshelves and a reading nook, Asakusa's low rooftops visible through the window.
Illustration by floortok.com

Culture Convenience Club said it is taking part in the opening of Sumu Asakusa South, a 17-room apartment hotel in Taito ward, Tokyo — a six-minute walk from Asakusa Station, three from Kuramae and six from Tawaramachi — opening October 10 with reservations available from October 1. The ten-storey, newly built property has nine standard rooms, seven themed "Sumu Culture" rooms and one pet-friendly room, plus a ground-floor lounge, with nightly rates starting at ¥35,000 including tax. The hotel is operated by Kasoku Co.