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BEAMS marks its 50th anniversary with an Arc'teryx capsule launched from its own Harajuku flagship

BEAMS turns fifty by keeping two of its six-piece Arc'teryx capsule as its own exclusive colourways, and putting its Harajuku flagship on equal billing with New York for the collaboration's anniversary archive show.

Editorial illustration of a Tokyo select-shop floor during a capsule launch: autumn-toned jackets and a cap on display, an archive gallery visible beyond, a busy street outside.
Illustration by floortok.com

BEAMS, the Tokyo select-shop retailer marking its 50th anniversary this year, has unveiled the anniversary's flagship product: a six-piece capsule with Arc'teryx called KOYO, which also marks 25 years since the two companies first began working together, according to a statement BEAMS issued via its own PR TIMES newsroom on September 21.