Balenciaga and SEGA's collaboration launches in Japan a week before anywhere else
Balenciaga's first official SEGA collaboration puts two Sonic-themed pieces on sale in Japan a week ahead of the global launch, with an arcade activation at the Aoyama flagship timed to Tokyo Game Show.
Balenciaga and SEGA Corporation have launched an official partnership, according to SEGA's own announcement, putting two Japan-exclusive pieces — a varsity jacket and a long-sleeve t-shirt fusing Balenciaga's design language with Sonic the Hedgehog iconography — on sale in Japan a full week before the collection reaches any other market.