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Aeon wins MSC's Japan sustainable-seafood award for a third straight year

Japan's largest retailer topped MSC-certified seafood sales again in fiscal 2025, and used the award to put its sustainability claim in front of shoppers at roughly 390 stores this month.

Editorial illustration of a supermarket fish counter, iced seafood trays and a small ecolabel tag, a shopper browsing nearby.
Illustration by floortok.com

Aeon has won the Marine Stewardship Council's MSC Japan Award for a third consecutive year, the retailer said, after posting the country's largest domestic sales volume of MSC-certified sustainable seafood in fiscal 2025.