Aeon turns 570 stores into a ten-day parenting showcase, its first fair of the kind
Aeon is running its first-ever nationwide parenting fair across 14 group companies and roughly 570 stores, pairing 26 manufacturer partners' products with stroller trials, safety demonstrations and a pilot baby-goods vending machine — a bet that its retail floor, not just its shelves, is what keeps time-pressed families coming back.
Aeon said it will hold "子育てフェア～共育（ともいく）～" ("Parenting Fair — kyoiku," a coined term pairing child-rearing with mutual growth), the first fair of its kind for the group, across 14 group companies and roughly 570 stores including its namesake Aeon and Aeon Style banners, running from September 25 to October 4, according to a company release.