Acqua di Parma opens what it calls Japan's first boutique as GINZA SIX remakes its beauty floor
Acqua di Parma reopened its GINZA SIX counter on 18 September as a full boutique it calls its first in Japan — one of five beauty-floor openings the mall has lined up through October as it steers its basement away from comparison shopping and toward treatment-led retail.

Acqua di Parma reopened its GINZA SIX boutique on 18 September as what Kawabe Corporation, the Italian fragrance house's Japan operator, calls the brand's first boutique in Japan, the company said. The 15.51-tsubo (about 51.3 square-metre) store, on the mall's basement floor, is open 10:30am to 8:30pm.