floortok

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What ¥100,000 costs a European shopper

floortok indicators

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Full history, whatever the chart shows
556euros per ¥100,000
Sep 2026−3.5% vs Sep 2025
Year to date · Jan–Sep 2026543 average−10.1% vs Jan–Sep 2025

Year to date is floortok's own arithmetic on the published months — a total for sales and arrivals, an average for prices and rates — set against the same months a year earlier. The bars are each month's year-on-year change.

MonthWhat ¥100,000 costs a European shopper (euros per ¥100,000)Year on year
Sep 2026556−3.5%
Aug 2026543−6.7%
Jul 2026539−7.3%
Jun 2026540−10.0%
May 2026541−11.6%
Apr 2026537−13.0%
Mar 2026545−12.1%
Feb 2026545−13.9%
Jan 2026544−11.9%
Dec 2025548−11.8%
Nov 2025558−9.0%
Oct 2025568−7.3%
Sep 2025576−8.5%
Aug 2025582−6.2%
Jul 2025582−0.5%
Jun 2025600+2.0%
May 2025612+3.2%
Apr 2025618+1.9%
Mar 2025620+1.0%
Feb 2025634+2.3%
Jan 2025617−1.6%
Dec 2024621−2.5%
Nov 2024613−0.8%
Oct 2024612−3.2%
Sep 2024630−0.6%
Aug 2024620−2.0%
Jul 2024585−8.7%
Jun 2024589−9.8%
May 2024594−11.6%
Apr 2024606−11.3%
Mar 2024614−12.1%
Feb 2024619−11.8%
Jan 2024627−11.8%
Dec 2023637−9.0%
Nov 2023618−10.3%
Oct 2023633−8.3%
Sep 2023634−10.1%
Aug 2023633−13.3%
Jul 2023641−10.9%
Jun 2023653−7.6%
May 2023671−8.6%
Apr 2023683−6.7%
Mar 2023698−8.7%
Feb 2023702−8.1%
Jan 2023711−7.6%
Dec 2022700−10.0%
Nov 2022689−10.4%
Oct 2022690−9.4%
Sep 2022705−8.6%
Aug 2022730−5.7%
Jul 2022719−6.3%
Jun 2022706−6.3%
May 2022734−2.7%
Apr 2022732−4.4%
Mar 2022765−1.0%
Feb 2022764−2.6%
Jan 2022770−2.7%
Dec 2021777−1.8%
Nov 2021769−5.1%
Oct 2021762−5.6%

A ¥100,000 purchase — a mid-range handbag, a night in a good hotel — priced in the visitor's own currency. The exchange rate is the same figure the market publishes; this is simply what it means at the till, which is the form the weak yen actually reaches a shopper in. Falls when the yen weakens.

Source: floortok — from U.S. Federal Reserve (FRED) monthly averages ↗Free to repost