HUGO BOSS

Global luxury groups · BOSS.DE

The Japan read

From the company's own filing for Q2 2026 (Apr–Jun) · reported 2026-08-04 · the filing

Not disclosedHugo Boss never mentions Japan; the nearest figure is Asia/Pacific, down 5% currency-adjusted to €116m in the quarter, with sales lower in both China and 'Southeast Asia & Pacific'.

Other callouts in the filing

SegmentAsia/Pacific was the most resilient region over the half (-2% currency-adjusted, vs -3% Americas and -11% EMEA), though its own retail points of sale fell to 346 from 364 since December.
OutlookHugo Boss now expects Asia/Pacific revenue to fall only low- to mid-single digits in 2026 currency-adjusted, better than its earlier mid- to high-single-digit call; EMEA was cut to a high-single-digit to low-teens drop.
SegmentLicence sales fell 13%, mainly because fragrance revenue dropped as the travel-retail (duty-free) environment softened.
BasisFrasers Group launched a €38-a-share cash takeover offer in June; Hugo Boss's managing and supervisory boards advised shareholders not to accept, with an additional acceptance period running to 13 August 2026.

floortok's reading of the filing, in our own words. Figures are the company's own; where a growth rate is our arithmetic, it says so.

Show figures in

Q2 2026 (Apr–Jun) · Quarter alone

Reported 2026-08-04

Group sales€0.9bn−9.7%

EBIT€0.1bn−28.0%

Net income€0.0bn−32.0%

Asia/Pacific was Hugo Boss's most resilient region over the half — down 2% currency-adjusted, and 5% in the quarter, when the Americas did better — but the company does not break Japan out of it. Group sales fell 10% to €905mn (−9% currency-adjusted) as its strategic realignment ran into soft demand, and EBIT fell 28% to €59mn at a 6.5% margin, with net income down 32% to €34mn. Gross margin nonetheless improved 200 basis points to 64.9% on better sourcing and fewer markdowns. Full-year guidance is reaffirmed: a mid- to high-single-digit currency-adjusted sales decline and EBIT of €300–350mn.