H&M Group

Global fashion groups · HM-B.ST

The Japan read

From the company's own filing for 9M FY2026 (Dec 2025–Aug 2026) · reported 2026-09-24 · the filing

Not disclosedH&M gives no Japan sales figure. Its 'Asia, Oceania and Africa' region grew 4% in local currencies in the third quarter (1% in kronor) to SEK 6,528m, while its stores there fell to 886 from 967 a year earlier.
JapanIts annual report shows an average of 1,720 employees in Japan in its 2025 financial year, up from 1,521 the year before — the one Japan-specific figure it publishes.
StoresIt runs 95 fewer stores than a year ago, 4,023 in all, after opening 59 and closing 137 in the nine months.

Other callouts in the filing

SegmentThird-quarter (June–August) sales rose 1% in local currencies to SEK 57.2bn; operating profit rose to SEK 6.0bn (a 10.6% margin), helped by about 1.6 points of one-time tariff and import effects.
OutlookIt expects September 2026 sales to rise 1% in local currencies.

floortok's reading of the filing, in our own words. Figures are the company's own; where a growth rate is our arithmetic, it says so.

Show figures in

floortok holds 2 reported periods for this company.

9M FY2026 (Dec 2025–Aug 2026) · Year-to-Date

Reported 2026-09-24

Net saleskr 161.6bn−4.4%

Operating profitkr 13.5bn+11.9%

Net incomekr 8.8bn+13.1%

H&M, the Swedish fashion group, competes with Uniqlo and Zara for Japan's high streets and malls. In the nine months to August 2026 net sales fell 4.4% in kronor to SEK 161.6bn (flat in local currencies), while operating profit rose 11.9% to SEK 13.5bn and net profit 13.1% to SEK 8.8bn; H&M gives no Japan sales figure.

FY2025 (Dec 2024–Nov 2025)

Reported 2026-01-29

Net saleskr 228.3bn−2.6%

Operating profitkr 18.4bn+6.3%

Net incomekr 12.1bn+4.3%

H&M's 2025 financial year saw net sales fall 2.6% in kronor to SEK 228.3bn (up 2% in local currencies), operating profit rise 6.3% to SEK 18.4bn and net profit 4.3% to SEK 12.1bn.