Deckers Brands (HOKA · UGG)

Global fashion groups · DECK

The Japan read

From the company's own filing for Q1 FY2027 (Apr–Jun 2026) · reported 2026-07-23 · the filing

Not disclosedDeckers splits sales only into domestic and international, so Japan is not visible; international rose 8.4% to $502.1m and now makes up about 49% of sales (floortok's arithmetic).

Other callouts in the filing

SegmentUGG's growth was led by international sales; HOKA's DTC growth was also led by international, though its international wholesale fell on shipment timing tied to last year's European logistics switch.
SegmentHOKA is building its own store fleet: Company-owned HOKA stores rose to 68 from 48 (UGG 144 from 143), and rent rose about $8.4m, mainly for HOKA's global retail footprint.
OutlookDeckers kept fiscal 2027 sales guidance at $5.86–5.91bn (HOKA up low-double digits, UGG mid-single digits) and raised EPS guidance five cents to $7.35–7.50, with operating margin slightly above 21.5%.

floortok's reading of the filing, in our own words. Figures are the company's own; where a growth rate is our arithmetic, it says so.

Show figures in

Q1 FY2027 (Apr–Jun 2026) · Year-to-Date

Reported 2026-07-23

Net sales$1.0bn+5.7%

Operating profit$0.2bn−6.0%

Net income$0.1bn−6.6%

Deckers reports international as one line and does not break out Japan, where HOKA and UGG both sell hard through department-store and select-shop floors. International net sales rose 8.4% to $502mn against domestic growth of 3.2%, so the growth is coming from outside the United States. Group net sales rose 5.7% to $1.02bn — its first billion-dollar first quarter — with HOKA up 7.7% to $704mn. Operating income fell 6.0% to $155mn and net income 6.6% to $130mn as spending rose faster than sales.